Wednesday, February 5, 2014

What is European Beautiful?


What is Mod Podge? Where can I get Washi tape? What is a Sharpie? Where is the nearest West Elm? Why is everybody into chevron?

These were but a few questions I had when I started reading about design and DIY. That feels as if it was a million blogs ago.

You see, in my European corner of the universe, a Sharpie was called a permanent marker and Anthropologie was just a field of study. Probably 90% of the blogs I was reading originated in the United States. Their writers were sharing tips about Dollar Store crafts, giveaways open to U.S. Residents only and an obsession with Target that I could neither understand nor relate to.

It seemed that my blog reads were all coming from a magical kingdom at the intersection of New York and San Francisco, with a few streets of Toronto and Chicago thrown in for good measure. The writers in this kingdom were all amazingly talented people, but I wanted something closer to my own heart. Sure, there was some Paris and London in there, but that was about it.

I frantically combed through blogrolls and link parties. I stalked link ups like it was my job. I opened 20 tabs and crashed Mozilla like there was no tomorrow. Alas, it was all in vain.

So I set out to create something that I couldn't find myself. My objective is to discover and showcase European bloggers, crafters and artists.

I want to answer a few questions. What are European crafters creating? What is their creative process? Where do they find inspiration? What preceded their art?

Stick around, let's explore and find out together.